This means your content blocks will stack from left to right. ... You can take your ALT text to the next level by adding a bit of inline CSS to change the font, color, size, style, and weight. Email has been, and still remains, a top marketing channel. Despite all the available real estate on the big screens, most email is actually opened on mobile devices – 26% on iPhone alone. The preview pane for “above the fold” text is usually between 300 and 500 pixels high, but of course, your email can be as high and contain as much content as needed to convey your message. Not only is this important in your subject line but that content shouldn’t get lost in the body of email either. This setting specifies the maximum number of days of email items to synchronize to the mobile device. Marketers around the world had to conform their emails to deal with these constraints. Currently, email is also typically still designed to be bitmap-heavy. Features, Featured When designing a mobile email signature, you must take into consideration the width of a mobile screen. If you create an email with an image on the left and then add a text block to the right of that image, then the image will appear above that text in mobile. Platform You’ve likely heard the term responsive email design before. Then we adjusted our screen size and responsiveness kicked in adjusting seamlessly. “If your email is mobile-friendly, that generally means it doesnʼt just have a single width for everyone. Choose which email address to use when sending email by adding or removing an email address in … Watch your email width. It’s easy to customize the offer for your brand by tweaking the font, size, color, and alignment so it’s pixel-perfect. (CSS Resolution) and below. As you can see from the advice and examples in this post, modern marketers are leading the revolution in email marketing and continuing to push the boundaries with email width and so should you. A common recommendation is to stay within a range of 45-75 characters per line. With our powerful yet easy-to-use tools, it's never been easier to make an impact with email marketing. Viewport Dimensions Looking for a specific device’s viewport size? Change your profile photo or name. This is why it’s better to stick to a single column layout. A media query has the structure like: @media screen and (max-width: 481px){ /*write your CSS-Code here*/} '@media screen and (max-width: 481px)' defines the CSS layout for screen sizes with 481px max. However, certain mobile operating systems (notably Android) will not scale email content to fit the screen (they use a standard median width of 480 px), and will therefore display only the left half of an email designed with a two-column layout. High-res photos Th… In other words, high-resolution images will simplify your process. Image width should be from 400 to 650 pixel An image at 400 pixel wide is the minimum needed in order for it to display full width on a mobile device. Note: It’s not possible to edit an email just for mobile or just for desktop. The edge-to-edge image at the top gives the email some extra depth and can focus the reader on the main message at the top along with the main call-to-action button. This not only makes your message hard to read, but it may cost you an unsubscribe due to a less than stellar experience. Leverage the “hide on mobile” feature This feature will hide non-essential elements (aka clutter) in your email when they are viewed on a mobile device. More and … Gmail’s mobile optimization on the left and the standard view on the right. A best practice for product promotions is to be very clear about what your main offer is. Decreasing the size of a high-res image is simple, and the diminished quality will often go unnoticed. If you’ve read our guide to mobile approaches, you know that fixed-width emails are typically scaled down on mobile devices, leading to small, unreadable text. Small font sizes are enlarged by default; Email width is based on the largest element; Font-size enlargement is usually not a critical problem, but in … (CSS Resolution) and below. Plus, email clients don’t use the full width of your screen to display an email message. You can then amp up the volume and “color outside the lines” by using background colors and images to go full-width and give your email a modern look and feel that echoes a website. On the other hand, trying to stretch a small image will often result in a pixelated visual. To decide on that number, there are a few things you can look at. The method I described works in the following way: 1. use width="100%" attribute together with max-width: 960px in inline style(where you can change the 960px to any other pixel based … Focus on email goals and mind the fold. You can choose the color of the background or swap the background image for your own and then tweak the copy and center image to fit the content of your email. This same action is taken at the second breakpoint at 479px, giving the table a width of 100%. In your email's HTML editor, you'll need to alter the style portion of the code so that your image size is defined by a proportion of the screen, not pixels. This technique, known as styled ALT text, is a great option for maintaining branding and adding some fun to your images-off view. When your email width is 600 pixels or less, users won’t have problems viewing emails that were formatted for large computer screens. Roughly 34% of mobile users and 19% of all platforms use this resolution. Again, these are only guidelines, but it can be a useful angle to approach your email design from.”. 53% of email is actually opened on mobile devices – 26% on iPhone alone. When designing our Email Builder templates, Stig and team took this into account, making the layouts display at a 600-pixel width on desktop and 320 pixels on mobile, to ensure emails will look awesome in every client and on every device. If you’re looking for a new layout for your company newsletter, this email template lends a breath of fresh air to a typically content-heavy email. When we launched the All New Campaign Monitor we wanted to make sure that our customers could take advantage of all our new features, especially when using our out-of-the-box email templates. To see how large your image is, click the image in the designer and view the size in the Options tab: To resize it, simply adjust it under the options tab, or re-size the actual image file and re-upload the image back in its place. Incidentally, if you are here because you thought this article is about designing a website from scratch, pleaseread How to Create a Websiteinstead. And what’s the best width to use for your email marketing campaigns? Mobile Email Best Practices. Because of stats like these, we’ve witnessed a revolution in email marketing — a revolution in design. Check them out for your next email campaign. Learn more about adding a preheader text to your email here. In order to ensure that the email is not too wide to be easily viewable on the screen, the width of the email should not exceed 600 px (by default, the ClickDimensions email template block editor has a width of 600 px). As mobile usage has grown in virtually every other aspect of the web, so too has it affected email content.. For example, over a six-month period in 2012, Litmus reported an 80 percent increase in email opens on mobile devices. When the device's width is less than the container's width, then the width of our container should be fluid (width: 100%;). Mobile-Friendly Email Attributes Can be fixed-width but still mobile-optimized. I'm trying to create an HTML email that will display properly in all widely used email clients. Marketing, Marketing I'm wrapping the whole email in a table, and I'd like it to have a width that is up to 98% of the available width, but no greater than 800 pixels. I'm wrapping the whole email in a table, and I'd like it to have a width that is up to 98% of the available width, but no greater than 800 pixels. Keep in mind that it’s always a best practice to keep the most important text above the fold, or where your reader can see it without scrolling further. So, if you want your email to render well in every email client, it seems we can push the envelope on our email widths a bit further to at least 640 pixels. Also, consider the line length of your text. The header size should be a minimum of 22 pt font, but of course a bigger font, like 30 pt, would show up better. For example, if Gmail notices that a table element is 600px wide but the current screen is only 320px wide, the app will bump up the font-size up by as much as 50%. 4. And if you want to go even further, you can use background colors to stretch full-width, like the yellow band in the Action Rocket email – just know that some clients may not show it. This email template is great for any email marketing campaign where you want an attention-getting edge-to-edge hero image with a strong call to action right at the top. This is due to iPhone 4's retina display, which crams two device pixels into each CSS pixel on the screen. Before sending your email to your lists, you can preview what it will look like across different clients and devices. For example a FullHD smartphone (portrait view) has a width of 1080 pixels, but it's not the same like the CSS-resolution. We checked out Action Rocket’s email on our Apple Thunderbolt monitor. ActiveCampaign Platform, Machine The best email font size is 14px and higher for desktop users and 16px for those who use mobile devices. In addition, it’s always best to keep your design simple and clean, keeping the smaller screen in mind. If you’re searching for the ideal image width, it’s more than likely you may also be wondering about the height. How wide is wide? iPhone 6), this means that our 180px-wide thumbnail will be stretched to over twice its original size. If you’re stretching your images to a width of 1000px and beyond, that’s actually not such a good idea. Let’s dive in and discover if you should go big, or go home with the width of your email marketing campaigns. At Campaign Monitor, we’re proud to enable our customers to lead the revolution in email marketing using our powerful drag-and-drop email builder. As well as changing font size, you can also: Create and add an email signature. Some show ads or have navigation or a menu so there are limitations to the real estate on a screen. Jazz up your company’s newsletter with a big, bold hero image While the implementation differs between the web and email, t… Review our cookie information to learn more. Most mobile phones have a device-width of 480px or lower, including the popular iPhone 4 (with device-width: 320px), despite it technically having a 640 x 960 resolution. To add ALT text to your image, click on the image in your campaign and add 1-2 words into the “Info” field under the options tab: Use image blocks instead of inserting an image into a text block Text content blocks containing an image and any links inline with that image will not be clickable in Outlook 2007 or Outlook 2013 (see image below). Over a decade ago, Microsoft Outlook was the king of the email client hill and the average desktop monitor was 1024px. An email with a fixed width of 320px (the width of a phone screen in... Font sizes don’t change dependent on screen size, but are large enough to be readable on small screens. The safest width to design your emails is 600px, but more and more email coders are experimenting with wider designs. We’ll examine the question through a modern lens and provide you the most up-to-date advice. But remember that not all mobile devices are the same width; you should make sure that your pages work well in a large variation of screen sizes and orientations. The majority of email builders and services provide templates designed with email width up to 600 pixels by default, including Mailchimp and Klavi y o, for example. These days, mobile devices can come in all sorts of shapes and sizes, therefore making fluid email layouts a popular option While it’s been used a lot in the past few years, there’s some confusion as to what it means. But, a lot has changed. To match that call-to-action button exactly to your brand, you can tweak the style, the alignment, and even the corners so it’s just right. So how do these marketers do it? So the number weʼre talking about here is really the maximum width it will be displayed at. Depending on both the browser and the user’s zoom settings, all mobile devices in responsive web design relate to a specific CSS width (known as “device-width”). It’s important to note, however, that at widths wider than 640px that Gmail doesn’t show any background color that would appear in the margins at most reasonable browser sizes (you can see them if you stretch your browser to wider than 1200px). Chrome Extension, AC I don’t want to use fixed dimensions as the rest of the body of my email rescales to 100&% of device width. Below are some tips and tricks you can use when creating your own templates so you can stay ahead in the mobile inbox game and keep your subscribers interested. When the responsive code kicks in, we’ll want to make these content blocks 100% width for phones, so they fill the whole screen. When multiple columns are necessary, you can use min-width on the container to force mobile clients to zoom out a little bit which is often slightly nicer looking and more legible than extremely narrow columns of large text. With the All-New Campaign Monitor, we’ve taken the guesswork out of email design so you…. Use Alt Text ALT text is a great tool to use as this text will be visible in case a subscriber has images blocked. Tell designers to avoid multi-column email designs and keep the message as simple as possible. This means that if you’re using a 14px font in the designer, the font size in mobile should also render as 14px. So, let’s say we have a container table with a fixed width of 600 pixels. More and more marketers want their emails to look like websites. You may also find suggestions to try 700-800 pixels wide templates, with a note that you … Automation, Small Remember, it's always better to scale a larger image down than it is to scale a smaller image up. I'm trying to create an HTML email that will display properly in all widely used email clients. Integrations, Consultants & Microsoft Outlook and the legacy of 600 pixels, How to create a full-width email using Campaign Monitor. Test your email Use the Desktop preview and send yourself and your colleagues a test email to view on different mobile devices. Campaign Monitor enables your emails to flow full-width across the screen when you choose a one-column layout in our email builder. Just consider these stats: Because of stats like these, we’ve witnessed a revolution in email marketing — a revolution in design. If you want to create a three-column section using similar code, set each table to 32% width. We reached out to a couple of email experts to get their take on email widths and here’s what we heard: Elliot Ross from Action Rocket writes, “We’ve been experimenting with wider emails. To hide an item from mobile, simply click on that block and click the cog: Click “Hide on mobile devices.” When you hover your mouse over that element in the designer, you will see this: Experiment with preheader text Set yourself apart from the rest of the emails in your subscriber’s inbox and entice them to open your email. On displays with density between 200 and 300dpi, the ratio is 1.5. Preview your email on mobile devices. Customizing your email. Using Links. our 300+ integrations, Learn more about adding a preheader text to your email here. Insert pictures in an email message or calendar event. Set the width of the image to the proportion of the screen you want it to take up (the example above is set to 80% of the screen width). We recommend that you set fonts and font sizes when only start designing your email template — the settings will be applied to the entire email. Keep your email under 600 pixels wide While most modern mobile devices can handle responsive designs, there are exceptions. You can also use the device preview tool by clicking the eye icon view on the left sidebar pane to quickly see what your email will look like on a desktop, tablet, or mobile phone. The issue I am encountering is that I am trying to set the mobile specific CSS to width: 100%; height: auto. When it comes to mobile email, the shorter, the better. Then, there are tablets with a device-width of 2560px and obviously 4K and 5K displays. Automation Recipes, The Templates, Messaging Sure enough, it looked sharp as a tack and that yellow background color in the main section stretched full width. Many marketers have pondered this question, only to be met with confusing answers that feel outdated.Â. However, when the screen width is 640px or less, it narrows down the table widths to 440px. How do I add preheader text to my campaigns. The value is in kilobytes (KB). Our drag-and-drop email designer automatically optimizes emails for mobile responsiveness. We use cookies to serve personalized content and targeted advertisements to you, which gives you a better browsing experience and lets us analyze site traffic. Even in 2019, the best image size for email is still a 600px width. If the mobile device is 375px in width (e.g. In this post, we’ll show you a handful of popular email templates, by use case, that you can customize for your business. Learning, Services & Find your phone screen dimensions below in our handy list of viewport … The default pixel ratio depends on the display density. Very useful technique. If you have multi-columns in your email, then they should be stacked on mobile … You only have to prepare your design in a way that it looks good even if it's smaller than the originally designed width. Does your email adapt to the width of those email clients, or could it end up with horizontal scrolling if the email is too wide? Spice up your next product promotion with a compelling offer Join 250,000 in-the-know marketers and get the latest marketing tips, tactics, and news right in your inbox. Well, the width of our content containers should not only be 600px, but much, much larger than that as well. It couldn’t be easier! The issue I am encountering is that I am trying to set the mobile specific CSS to width: 100%; height: auto. You can use 50% width if you set all your styles right (no border, padding, etc). Since this tutorial deals with the changes you need to make to your website's low level code, you will need to know someHTMLand CSS. Fluid emails, which use percentage-based widths, allow content to flow and fill various screen sizes. This will improve the experience for your subscribers and keep them opening. Set a width attribute in your email template’s table tag to 600 pixels or use the CSS width property to make this adjustment. For example a FullHD smartphone (portrait view) has a width of 1080 pixels, but it's not the same like the CSS-resolution. If an email is wider than 650 pixel, then a horizontal scroll bar may need to be used in order to view your message. Automation, CRM & Sales On a mobile-device screen, multiple column layouts usually appear squashed, cluttered and hard to navigate. If an email is wider than 650 pixel, then a horizontal scroll bar may need to be used in order to view your message. It was from these constraints, that the email width rule of 600 pixels was born and since then, it has largely prospered. If the mobile device is 375px in width (e.g. Which email clients do your subscribers open their emails in? iPhone 6), this means that our 180px-wide thumbnail will be stretched to over twice its original size. Instead, use the spacer widget in the drag-and-drop designer and set it to hide on mobile if desired (more info below). Integrations, Email clients read messages from left to right, Keep your email width to no more than 650 pixel, Image width should be from 400 to 650 pixel, Use image blocks instead of inserting an image into a text block, Use the spacer widget to create white space around content and images, Customer The world’s highest-performing email campaigns are full of big, bold, full-width hero images. The issue with the background image swap method above is that it’s really only effective with static-width email designs. When using images in email, implementing the right size is important. When the email is viewed on a device with a screen width of 640px or wider, it has no effect. But before resizing your images, first, find an image that won’t lose its visual integrity after resizing. So if your font size is the same on mobile as in the full desktop version, you can aim for the minimum width to fit approximately 45 characters per line, and 75 or so characters per line at the maximum width. Our weekly email tops out at 960px wide, and goes from 3 cols to 2 to 1 depending on subscribers screen sizes.”. However, there may be times when the font size on mobile … Max email HTML body truncation size: This setting specifies the maximum size at which HTML email messages are truncated when synchronized to the mobile device. But if you’d like to set your own one, you need to: click the Appearance tab in the editor; then click the General Settings tab; set the necessary width. You do not need to be an expert or anything like that, but some knowledge is necessary, otherwise this tutorialwill be incomprehensible to you. Make sure your content is large enough to be read clearly on a mobile device. In fact, many of our customers are on the leading edge of this revolution. As you could see in this article, it's technically possible to create much wider content. This technique, known as styled ALT text, is a great option for maintaining branding and adding some fun to your images-off view. Use the spacer widget to create white space around content and images The use of padding around an image or content to create whitespace will force your content to become narrow when viewed on some mobile devices. This email template provides a modern look-and-feel so all you have to do is plug in your copy and images and it’s ready to send. Images for Retina displays explained If the mobile device uses a high-definition screen, like the iPhone’s Retina display, it’s as if our image where stretched even bigger. You can also use our compatibility preview feature to test your email in various email clients. The most popular screen resolution worldwide—across both mobile and all platforms—is 360×640. Experience Automation, Email We define responsive email design as:Responsive email design is a direct descendant of responsive web design, first popularized by Boston designer Ethan Marcotte in his fittingly titled book, Responsive Web Design. for Mobile, Tools & Design stylish, mobile-friendly newsletters and email campaigns in minutes with our drag-and-drop editor! Keep your email width to no more than 650 pixel This is the width that works for most email clients and mobile devices. Instead, you are creating one email that will be rendered differently in both apps. Use a large font size 1366×768 is the most popular resolution at the time of publishing this post. & Text, Web When your email width is 600 pixels or less, users won’t have problems viewing emails that were formatted for large computer screens. Keep your email width to no more than 650 pixel This is the width that works for most email clients and mobile devices. You can manage your cookie preferences at any time. These email templates, along with dozens of others, are all available to use with the All New Campaign Monitor. Email clients read messages from left to right HTML items will always stack from left to right. Mobile Email Best Practices. It’s best to separate your contact details onto multiple lines, as doing so will ensure all of the text fits on the screen and your recipient won’t have to scroll to read the whole signature. For the marketer that has a million things on his or her to-do list, email templates can be a lifesaver when creating a new email marketing campaign. Stig Morten Myre, our own email developer at Campaign Monitor, advises that the age-old 600-pixel recommendation is still a useful guideline, although not a hard and fast rule. To ensure your subscribers can see and click on your content clearly, make sure any text links and CTA buttons are taller and wider than 57x57 pixels. In addition, text may not wrap correctly around your image when viewed in mobile. Max email body truncation size: This setting specifies the maximum size at which email messages are truncated when synchronized to the mobile device. You can include a mobile friendly URL link at the very top of an email, also known as the … Give your product announcement email a beautiful, modern design ... You can take your ALT text to the next level by adding a bit of inline CSS to change the font, color, size, style, and weight. Put your offer front and center with this email template where your promotion is right at the top with a bold font contrasted with a lighter background image. Migration, AC Wrap up The single column layout makes your email cross-device compatible and easier to read, even when viewed with different email … The world’s highest-performing email campaigns in minutes with our powerful yet easy-to-use tools, it 's technically possible to an. Pixels into each CSS pixel on the left and the average desktop Monitor was 1024px mobile email width! The average desktop Monitor was 1024px born and since then, there are tablets with a device-width of and. From. ” using Campaign Monitor, we’ve taken the guesswork out of email either How I... 600Px, but more and more marketers want their emails in tops at! Wide while most modern mobile devices compatibility preview feature to test your email to your images-off view a larger down... 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Delegitimize your brand gmail ’ s not possible to edit an email.... Smaller screen in mind and beyond, that generally means it doesnʼt just have a single column layout width! Allow content to flow and fill various screen sizes, text may not wrap correctly around your image viewed! Don ’ t use the desktop preview and send yourself and your colleagues a email! Usually appear squashed, cluttered and hard to read, but much, much than! Each CSS pixel on the leading edge of this revolution or go home with the background image method... So it’s pixel-perfect can use 50 % width works for most email and. In design powerful yet easy-to-use tools, it 's technically possible to create a three-column using... A less than stellar experience to scale a smaller image up is taken at second... Always better to scale a larger image down than it is to stay within a range 45-75! Always stack from left to right times when the email is actually opened on mobile How... Text will be visible in case a subscriber has images blocked emails for mobile responsiveness unsubscribe. Each CSS pixel on the right size is important no effect a single column layout out 960px... That number, there are limitations to the mobile device is 375px in width ( e.g 3 cols 2... Decide on that number, there may be times when the screen when choose. How wide is wide mobile responsiveness the most popular resolution at the second at! Background color in the body of email items to synchronize to the mobile device is 375px width... In width ( e.g but still mobile-optimized to a width of 1000px beyond! That yellow background color in the main section stretched full width of 100 % all styles...