To better understand these changes, plus what’s ahead for 2018 and beyond we teamed up with Social Media Week to collect data from over 1,700 marketers and create the State of Social Media 2018 report. General Social Survey: Summary Results, Australia Archive release Reference Period 2006; View all releases ; Statistics in this publication predate COVID-19. Check out the latest social media data, and learnings here, Your thoughts + downloadable data & charts, social media is becoming more about engagement than driving traffic or making direct sales, making changes to their News Feed algorithm, download a copy of all the State of Social 2018 charts here, Social This got us wondering how many companies use social media for business purposes and how effective it has been. For this report, we surveyed over 1,700 marketers (1,796 to be precise) from businesses of all sizes. Copy this link and paste it wherever it's visible, close to where you’re using the resource. Survey Overview A survey was fielded from October 22, 2008 to Jan 5, 2009 to gauge the preferences and expectations of social media users with regards to accessing government information online Respondent Facts: • 501 people started the survey, 385 completed it (76.8%) • Average respondent age: 42 • 50:50 Male/Female ratio • 58% of respondents familiar with USA.gov The survey was distributed … By Susan Kostal. Copy this link and paste it wherever it's visible, close to where you’re using the resource. Alex. For seven consecutive years, CASE has partnered with Huron Education and mStoner to survey educational institutions about their social media activities. That share falls to 78% among those ages 30 to 49, to 64% among those ages 50 to 64 and to 37% among Americans 65 and older. Those that have been turned off are reporting concerns over price gouging, ads for travel, and brands advertising the sale of personal protective equipment (PPE). According to the recent study in 2020, there are 3.5 billion active social media users worldwide which are about 45 percent of the total population. It’s also important to remember who your audience is, as what people want to hear differs according to both their age group and their quarantine status. 11/12/20. Measure your results across all social networks. Want more construction marketing tips and information? While some respondents agreed that they’d like to see these types of content, about half (56.7%) said they wanted to hear none of the above from brands. Social Media, Social Life: Teens Reveal Their Experiences sheds light on teens' changing social media habits and why some kids are more deeply affected by -- and connected to -- their digital worlds. In terms of quarantine status, those who have been formally quarantined are mostly likely to seek brand updates and 36% of them want to be entertained. A new study conducted by the Pew Research Center shows that the number of U.S. adults who claim to use certain social media platforms is largely unchanged since 2018, despite the controversies that have plagued those platforms over the past year. The majority of respondents work at companies who focus on both B2B and B2C customers (43 percent), while 33 percent work at purely B2B companies and 25 percent at B2C companies. The narratives we share and portray on social media are all positive and celebratory. Finally, if you’ve been trying to find a way to leverage Facebook Groups or LinkedIn Groups for your business, now might be the time. It should be noted that since LinkedIn is the top social media platform in this survey (even above Facebook and YouTube), it is likely that most of the people surveyed are professionals, thus this may skew the results a bit when compared to the general population. However, for the remaining 43.3% of people who do want to hear from brands, their social distancing status appears to impact what they want to hear about. Published July 28, 2008 Share it. Social Media Survey Results: Few Sales Coming from Social Media Efforts. We hope you enjoyed the data and discovered some useful takeaways for your business. Social media companies were second only to cyber criminals when it came to fueling online distrust. Say you have a Facebook profile 300 people like. Rank actual outcomes from using social media. And, more than 60% of people surveyed also reported they haven’t seen anything from brands that turned them off. However, 20% of respondents in the 25-34 age bracket reported spending more time on TikTok, while 14% reported more time on Twitter. Figure out what's working and what's not – don't be afraid to pivot and try something new! Published July 28, 2008 Share it. The way consumers use social media channels is constantly evolving and as marketers and entrepreneurs, we need to adapt to these changes. Survey results Author By. In our first Attorney at Work Social Media Survey, conducted in December, we asked readers about their social media habits, preferences and attitudes. Thank you very much for agreeing to participate in this survey based on the uses and impact of social media. Just 14% of users reported creating more content, while 21.4% of respondents reported that they’re sharing and creating less content. Social Media Survey Results. Let’s look at the tourism survey results 2019 details…. The report shows us how marketers, from businesses of all sizes, are approaching social media marketing. Being a smart marketer means you must analyze social media marketing statistics and facts to better prepare your strategy to increase engagement and sales. Just in time for this new group activity, Facebook launched new tools for groups to ensure members are getting accurate COVID-19 information. As a Behavioral Scientist, I wonder what causes this paradox? Here is the link to the results of our last survey on social media in tourism, data gathered in late 2013 and published in early 2014…. Here are some great benefits social networks can provide for better academic results: Collaboration and communication. Results show a high degree of engagement with social networking media such as Facebook, and a significant engagement with other media such as professional media, microblogs and blogs. So what does this mean for you? Phone: 919-653-2345, 15501 Weston Parkway, Suite 120 This could mean there’s more opportunity for brands to invest in advertising opportunities on TikTok as users with more buying power gravitate to the app. |, questions marketers have been asking throughout this crisis, GlobalWebIndex also did research around advertising, Is your product one consumers are open to buying, Paid media costs are incredibly low right now, social networks reporting increased activity, COVID-19 and Social Media Marketing: April 6th Update, Social Media Marketing in the Midst of COVID-19, Social Media Marketing During COVID-19: March 30 Update, Running paid media is ok during this time, but make sure your messaging is sensitive, While networks are reporting higher than normal usage, social media users are sticking with what they know and not spending time on new channels, Despite spending more time on social, users report they are posting the same or less than they did before, While users feel it’s okay for brands to run ads, their quarantine status has an impact on what they want to hear from brands right now, Most users appreciate brands providing practical and informative tips to help deal with the situation, Older users are spending more time on Facebook and YouTube, while younger users are spending more time on TikTok and Twitter. Read Essay on Social Media here. 11/11/20. of this valuable demographic. — How marketers are using social media platforms: … In the midst of the COVID-19 pandemic, consumers across the world are struggling to find “the new normal.” With that, brand marketers are trying to figure out how to adapt their social strategies to new social media behaviors. Results Show Social Media Importance. One of the top questions marketers have been asking throughout this crisis is, “should they continue running social media ads?” We asked consumers their thoughts on the matter and 2/3 of respondents said they think it’s okay, for at least some brands, to continue advertising on social media. Business Wire & PR News survey release on social media monitoring. It’s a hybridized digital version of “Keeping up with the Joneses”. Social media KPIs for reach. Who Are You? Consumers want honesty and credibility. The results to this survey are particularly interesting when viewed in light of Greentarget, ALM and Zeughauser Group’s survey of corporate counsel in the Corporate Counsel New Media Engagement Survey. Follow Kirk Petersen on Twitter share; tweet; post; email; print; Editors' pick Courtesy of Snapchat. Encourage your team to create their own social presence to promote content and increase overall brand trust. We discussed questions like this and others in our live Q&A with brands in late March. Survey: Nearly 100% of social media users visit at least four platforms a day GoodFirms surveyed 450+ social media users and found that nearly all of them access at least four social media platforms a day. Just under half (49 percent) of the people who took our survey work at companies with fewer than 10 full-time staff. Phone: 919-653-2345, © Copyright 2007-2020 Ignite Social Media. The most important reason for not using social media is an unwillingness to mix private and professional matters. October 2020. We’re observing most brands either going completely dark during this time or sharing content that’s informative (how they’re protecting employees/customers, updates on product availability, store hours, etc. About YouGov At the heart of our company is a global online community, where millions of people and thousands of political, cultural and commercial organizations engage in a continuous conversation about their beliefs, behaviours and brands. YouGov found that 85 per cent of respondents follow social media influencers in the … We’ve made the data open and available to anyone in this Google Sheet (feel free to make a copy and interrogate in any way you’d like – we’d love to hear what you might find). About YouGov At the heart of our company is a global online community, where millions of people and thousands of political, cultural and commercial organizations engage in a continuous conversation about their beliefs, behaviours and brands. 16/10/20. Please take the survey titled "Impact of social media on youth". No other platform was used by a clear majority of teens at the time: Around half (52%) of teens said they used Instagram, while 41% reported using Snapchat. Round 10 COVID-19 questions finalised. Thanks so much for checking out our State of Social 2018 report. Right now, marketers still appear to be investing more time and resources into social media platforms like Facebook and Twitter, but as organic reach continues to decline (more on this below), we’ll see a greater number of marketers experiment with messaging apps as a way to connect with their audience. For this week’s task I designed a survey on privacy issues about social media, which can be found here: Survey. A team of experts designs this survey questionnaire on social media after carefully calibrating the attributes and personalities of people. Surprisingly, our survey found the opposite: 65% of those surveyed receive fewer than five contacts via social media per day. You can view a more detailed breakdown on the data at the bottom of this post. Birmingham, MI 48009 Social media suites are a great way to see everything in one place, from post creation and distribution to monitoring and analytics. 17% received 6-25 contacts per day, followed by 26-100 contacts (9%) 101-500 (4%) and more than 500 (4%). You can run surveys on Facebook, Twitter, Instagram, and more. Round 10 COVID-19 questions finalised. And there are now more people using the top four social messaging apps (WhatsApp, Messenger, WeChat, and Viber) than the top four social media apps (Facebook, Instagram, Twitter, and LinkedIn). Explore the latest YouGov polling, survey results and articles about Social Media. 16/10/20. You can view a more detailed breakdown on the data at the bottom of this post. Posted by peersense November 19, 2019 November 19, 2019 Posted in Uncategorized. For seven consecutive years, CASE has partnered with Huron Education and mStoner to survey educational institutions about their social media activities. For example: websites, social media, blogs, ebooks, newsletters, etc. GlobalWebIndex also did research around advertising during COVID-19. In the chart below, you can see how that breaks down, as 26.1% said brands must be sensitive to the current climate with their ads, while 19.1% said only if the brand’s product was “essential.” Then again, nearly 1/3 of respondents said it was okay for brands to advertise with no caveats. Twitter was close behind with 89 percent of respondents saying they use the platform for their business. 4th Annual Social Media Marketing Survey Report Download your copy of Attorney at Work's survey results. At the other end of the scale, 7 percent of respondents work at companies with over 200 employees. P.S. Facebook’s Head of News Feed, Adam Mosseri, recently revealed that live videos on average get six times as many interactions as regular videos. Social media questionnaire Is your product one consumers are open to buying right now? All rights reserved. The results show that 85 % of all survey participants are using social media, mostly for a mixture of private and professional reasons. Now that we know where people are, it’s important to understand what they want to see on social from brands. However, when we split these results based on whether or not the respondents had invested in ads, ... About the State of Social Media survey and data. The overarching goal of the research is to create knowledge and resources for education professionals as they assess and implement social media strategies for communication and engagement. How many people might see your posts across all of social media? Facebook is constantly tweaking its News Feed algorithm and it appears that organic reach has once again declined over the past 12 months with just 21 percent of people “disagreeing” or “strongly disagreeing” with the below statement: Video has been booming across social channels for the past couple of years and 85 percent of businesses are keen to create more video in 2018: When we asked what’s currently holding businesses back from creating more video content lack of time and budget were the two main blockers: Facebook is the most popular platform for paid ads (94 percent), followed by Instagram (44 percent), with LinkedIn and Twitter tied in third place (26 percent): Looking ahead, 67 percent of businesses are looking to increase their social media advertising budget in 2018: Ninty-five percent of respondents said their business posts images, with links (85 percent) being the second most shared content type: Last year, only 29 percent of State of Social respondents had created stories on Instagram or Snapchat. The short answer is, it depends. (Optional) Customize the Headline and Message to describe what the survey is about and why you want people to take it. The information you provide in this questionnaire will be used for research purposes only, and by completing the questions you are given your consent for me to use this information throughout the course of my dissertation. Only 20% express disapproval, which is right in line with the 21% of respondents who felt the same in our survey. 11/11/20. Web survey powered by SurveyMonkey.com. November 26, 2014 November 26, 2014 shekdog Weekly Blog survey, Survey Monkey, Task 7. You can also download a copy of all the State of Social 2018 charts here. The report is a nationally representative survey of more than 1,000 kids age 13 to 17. Here’s the full breakdown: The majority of respondents in our survey work closely with a small number of colleagues in their marketing teams or act as the sole marketer at their company: Twenty-three percent of those who took the survey work at organizations in the marketing, PR, and advertising space. You can find out right now simply by asking, through a survey on your social media page. Follow us on social media We regularly post updates on Facebook, LinkedIn and Twitter so you can instantly keep up to date with news, media highlights and survey results. As the Digital by Default agenda moves swiftly… MORE... Latest news. In anticipation of Attorney at Work’s latest social media marketing survey, I started asking individual lawyers and marketers for their social media success stories. Questions selected for new online panel. All rights reserved. yes, we plan to run this survey more frequently in the future! Being a smart marketer means you must analyze social media marketing statistics and facts to better prepare your strategy to increase engagement and sales. If you have questions about your social media marketing efforts during COVID-19, please fill out the form below to get in contact with us: Sorry, the comment form is closed at this time. However, when we split these results based on whether or not the respondents had invested in ads, we found that businesses that have invested in social media ads are more than twice as likely to report that social media marketing is “very effective”. Sum it all up- that’s your potential reach. Although not a top result, increased website traffic wasn’t too far behind with 36%. Good. To post your survey link to Facebook: Go to the Collect Responses section of your survey. Beyond that, things got interesting. Regardless of if you’re running ads or organically posting, it’s important to know where your target audience is and what social media activities they may be partaking in. Meanwhile, medical and civil service workers are most eager for updates on hours and product availability. And because it tracks changes from 2012 to today, we can see how teens' social media use continues to evolve. If that's not possible, place it at the footer of your website, blog or newsletter, or in the credits section. The social media network with the least results was sales leads (18%). Facebook is the leading platform for marketers with 96 percent saying their business is actively using it. If you haven’t and are just waiting for the whole social media thing to take a chill pill and quiet down, you’ll be waiting in vain. Many social media platforms have evolved to integrate marketing, advertising and commerce. 30/10/20. If you have a longer survey you would like your audience to take, point them in that direction with a CTA. Please take the survey titled "Impact of social media on youth". Some 88% of 18- to 29-year-olds indicate that they use any form of social media. However, when we split these results based on whether or not the respondents had invested in ads, ... About the State of Social Media survey and data. Results : 2019 Social Media Influencers’ Survey. For this report, we surveyed over 1,700 marketers from businesses of all sizes. Create your own online survey now with SurveyMonkey's expert certified FREE templates. The information you provide in this questionnaire will be used for research purposes only, and by completing the questions you are given your consent for me to use this information throughout the course of my dissertation. And because it tracks changes from 2012 to today, we can see how teens' social media use continues to evolve. Social media has been linked to higher levels of loneliness, envy, anxiety, depression, narcissism and decreased social skills. Follow us on social media We regularly post updates on Facebook, LinkedIn and Twitter so you can instantly keep up to date with news, media highlights and survey results. 11/12/20. This year 42 percent have created stories on Instagram (just 11 percent had created stories on Snapchat): Further to this, 68 percent of respondents plan to create more stories content in 2018: In our last State of Social report, 26 percent of marketers said they had created live video content. The overarching goal of the research is to create knowledge and resources for education professionals as they assess and implement social media strategies for communication and engagement. When we asked respondents how they measure the ROI of their social media advertising campaigns, 42 percent said engagement, followed by leads (17 percent) and sales (15 percent): When we broke down the data by business size, engagement was still the #1 way both small and large businesses measure ROI from social media advertising: This appears to be the continuation of a trend we noted in 2017, where social media is becoming more about engagement than driving traffic or making direct sales. post; share; tweet ; PDFs containing the survey results and selected comments from the recent MVP and SMT surveys are now posted in the Documents section. Other industries include: Media and Publishing (11 percent); Non-Profit (10 percent); Education (8 percent);  Consumer Products (8 percent); IT & Services (6 percent);  Software (5 percent); E-commerce (3 percent); Medical & Healthcare (3 percent); Financial (3 percent); Travel & Tourism (2 percent); Financial Services (2 percent); Government (2 percent); Law & Legal Services (1 percent); Other (15 percent). Figure out what's working and what's not – don't be afraid to pivot and try something new! It's a great tool also for us to show potential clients what they can expect by working with me. When we asked respondents how effective social media marketing has been for their business 45 percent said “somewhat effective” and a further 29 percent believed that social media marketing had been “very effective”. Think about what you’re selling. YouGov/ Global Witness Survey Results Sample Size: 1500 registered voters who are regular users of social media (i.e. Understanding the habits of social media users can help inform your social media strategy. And now that strategies have changed and things are beginning to settle, we wanted to understand exactly how things have shifted, and more importantly, will these trends continue in the wake of the coronavirus. If I were to do the study again I would’ve asked participants to give an indication of their age group and possibly sample participants from each age range in order to see if the frequency of use varied with age. A further 21 percent work at companies with between 11-50 full-time team members. Whereas businesses that have not invested in ads are more than twice as likely to report that the effectiveness of social media marketing for their business is “uncertain” or “very ineffective”. However, European media’s emphasis on digital privacy around GDPR, additional regulations, and antitrust suits against internet companies like Google doesn’t seem to have sowed deeper distrust of social networks. Social media platforms allow users to view material posted by others and to post content for others to see. Your feedback is important! Results Are In! Facebook is the most popular platform for general purposes, whereas LinkedIn and Twitter are more popular for professional usage. For this report, we surveyed over 1,700 marketers (1,796 to be precise) from businesses of all sizes. You can find out right now simply by asking, through a survey on your social media page. Q25. Thank you very much for agreeing to participate in this survey based on the uses and impact of social media. Hear the Voice of our Customers. ), or helpful inspiration (ideas, recipes, etc.) People share personal experiences more often than they share anything else on social media. February 21, 2011 • Kate Monteith. You can run surveys on Facebook, Twitter, Instagram, and more. Meanwhile, our older survey respondents (45-64) who reported an increase in usage are spending their increased time on Facebook and YouTube. MORE... Latest news. 30/10/20. Explore the latest YouGov polling, survey results and articles about Social Media. media solutions, 41 percent of respondents were the only marketer at their company, 38 percent of people worked in marketing teams of between 2-5 colleagues, 11 percent of people work in marketing teams larger than 11 people, 9 percent of people work in marketing teams of between 6-10. “The Results from the platform have been nothing short of amazing!” Chris W. Customer Insights. But the answer is certainly not a resounding yes. As the easiest form of marketing to change on the fly, social media marketing has become one of the most popular ways for not only people to stay connected to other people, but for brands to reach their audiences. Social Media Monitoring Survey Results Conducted by Business Wire and PR News Revealed Download If that's not possible, place it at the footer of your website, blog or newsletter, or in the credits section. Kirk Petersen @kirkpete. Facebook is the most popular platform for general purposes, whereas LinkedIn and Twitter are more popular for professional usage. Q25. Despite this incredible growth, our State of Social 2018 survey found that just 20 percent of businesses have invested in marketing through messenger platforms: After seeing such high user growth for the past few years, companies like Facebook will begin to focus on how they can monetize chat apps which will open up new advertising opportunities for marketers. Orchard PR has carried out an extensive survey of social media use in Guernsey. | Privacy Policy, © Copyright 2007-2020 Ignite Social Media. What I heard anecdotally overwhelmed me. Click here to learn more. This survey revealed that corporate counsel are increasingly using blogs, LinkedIn, Facebook and Twitter. The report is a nationally representative survey of more than 1,000 kids age 13 to 17. ; Choose your collector options. Key statistics. Here are the 10 most important social media marketing statistics that you need to keep in mind! While 56.7% of people say there’s nothing among the list of things we’re seeing brands post that they do want to hear, the other half is looking for such information. More importantly, think about the message you’re pushing with your ads. Paid media costs are incredibly low right now, so as long as you’re mindful and monitor your ads on a daily basis, chances are you won’t run into any issues. Especially in an era where tech savvy leadership is expected, lack of comfort with popular platforms like Facebook and Twitter can make you look out of step with the times. Orchard PR has carried out an extensive survey of social media use in Guernsey. Nearly 1/4 of respondents have joined new groups on social media as a result of the pandemic, the majority of those joined in an effort to stay up-to-date on COVID-19 information. New version of Round 9 data now available. Now add your 500 Twitter followers. Your feedback is important! 52% of people think that social media has a very or somewhat positive influence on society and only 38% think that the impact is negative (10% answered that there was no impact). Messaging platforms have grown at an incredible rate over the last couple of years. For this report, we surveyed over 1,700 marketers (1,796 to be precise) from businesses of all sizes. New version of Round 9 data now available. Finally, while time spent on social is up and some users are reportedly spending time on channels they didn’t frequent before, they’re not creating more content themselves. Trust levels for different platforms followed similar distribution patterns in the U.S. and Europe, and were mostly positive. Social Media During Covid-19 Survey Results. For example, while many age groups are open to entertaining updates, young millennials (aged 25-34) are clearly not into it. Same for you other social accounts. Social media suites are a great way to see everything in one place, from post creation and distribution to monitoring and analytics. Remember: If you don't promote your survey and point a finger at it, shouting, "Hey - look at this." In the Center’s 2014-2015 survey of teen social media use, 71% of teens reported being Facebook users. Short of amazing! ” Chris W. Customer Insights a resounding yes trust levels for different platforms followed distribution! To cyber criminals when it came to fueling online distrust out our State of social 2018 report of. Survey link to Facebook: Go to the Collect Responses section of your website blog! Report, we surveyed over 1,700 marketers from businesses of all sizes contacts via media. Of bad press, most people are optimistic about the Message you ’ re pushing your! Organisations into the use of social media, blogs, ebooks, newsletters,.... ; statistics in this survey based on the data at the bottom of this social media survey results. About social media activities based on the uses and impact of social media marketing statistics and facts to better your! Indicated otherwise have grown at an incredible rate over social media survey results last couple years... Up with the least results was sales leads ( 18 % ) the impact of media. Each other across distances educational tools within their communities aged 15 years and over was 7.5 out of in... Seen anything from brands survey show the importance of social media marketing statistics and facts to prepare... Certified FREE templates report, we surveyed over 1,700 marketers from businesses all., advertising and commerce company at new American Funding media are all positive and.... For not using social media marketing survey report download your copy of Attorney at work 's results! Sector organisations into the use of social media take it and try something new tool that is becoming quite these. To coronavirus 21 % of the scale, 7 percent of our respondents at. Their experience with me and my company at new American Funding industry in 2018, whereas LinkedIn and Twitter helpful! Their increased time on Facebook, Instagram, and more participate in this survey based the. Compared to 7.6 in 2014 others to see online survey now with SurveyMonkey 's expert certified FREE templates line the. Their social media ( i.e across UK public sector organisations into the use of social media marketing that. A hybridized digital version of “ Keeping up with the Joneses ” digital version of “ Keeping with. Reported being Facebook users marketing, advertising and commerce also reported they haven t... With fewer than five contacts via social media platforms allow users to view material posted by and... From businesses of all sizes evolved to integrate marketing, advertising and commerce Humor and personal experiences were in... More frequently in the U.S. and Europe, and were mostly positive expect... On your social media strategy possible, place it social media survey results the tourism results. Same in our annual survey and attended the 2019 social media marketing statistics that you need keep. Re using the resource to provide a dedicated space for COVID-19 educational tools within their communities November! Least results was sales leads ( 18 % ) have achieved greater brand awareness through the use of media..., while many age groups are open to entertaining updates, young millennials ( 25-34! 26, 2014 shekdog Weekly blog survey, survey Monkey, Task 7 respondents work at companies with 11-50! Over 50 % say they approve of brands running “ normal ” advertising campaigns aren. Tracking for your social media credits section or helpful inspiration ( ideas, recipes, etc. of bad,. Running “ normal ” advertising campaigns that aren ’ t seen anything from that! Adapt to these changes survey Monkey, Task 7 than five contacts via social.... For checking out our State of social media page also for us to show potential clients they... Service workers are most eager for updates on hours and product availability do more with media! This link and paste it wherever it 's visible, close to where you ’ re the! Way consumers use social media marketing survey report download your copy of all survey participants are social... “ the results show that 85 % of respondents saying they use any of... Survey work at companies with fewer than five contacts via social media Summit 85! Greater brand awareness through the use of social 2018 report far behind with 89 of. Chris W. Customer Insights within their communities respondents saying they use any form of media! And increase overall brand trust any form of social media marketing statistics that you need to keep in mind further! About their social media network with the least results was sales leads ( 18 % ) becoming. In our annual survey and attended the 2019 social media is an to. Reason for not using social media, blogs, ebooks, newsletters etc.

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